The History Behind the Magic
Actually things happened quite differently. Bruce Gordon was born in Chicago on June 14, 1948. He attended New Trier High School, graduating in 1966. After completion he moved on to Ohio University in Athens, Ohio, receiving a bachelors degree in the fine arts, focusing on photography. Bruce was then accepted into the Art institute of Chicago where he began to pursue a Masters Degree. While in school Bruce was struck by his calling.
In 1971 he left the Windy City to move out to California. Having a friend living in Venice Beach was all he needed and was there in three days. While in southern California, Bruce worked in a local shop but didn't run his own shop yet. Not finding the perfect fit in Southern California he soon left. Bruce, having a friend in Berkeley, made an easy choice and was living and working in the Bay Area soon enough. While living in Berkeley, Bruce managed the bike shop known as College Avenue Cyclery up until 1974.
In April of 1974, Bruce Gordon took a frame building course from Albert Eisentraut. although he enjoyed building things, he didn't know before hand that frame building was his calling. Shortly there after he purchased a one third stake in Eisentraut Bicycles INC, becoming the Vice President of the company. In January of 1976, Bruce left the company to move up to Eugene Oregon and start the legacy that is Bruce Gordon Cycles. After living in Oregon for twelve years Bruce had had enough of the cold and rain, so once again he moved to California in 1988.
Having visited a friend living in Petaluma California, Ross Shafer of Salsa Cycles, Bruce began to catch onto what really makes Northern California so good. THE WEATHER!!! Bruce Gordon has lived and run his shop in Petaluma California since 1988, producing and selling quality hand made bikes here in the Egg Capital of the World.